The “Great Resignation” that we are experiencing now is rooted in many different things, but it has made one thing clear to employers…
If your employees are not motivated or inspired by you and your business, they will not work for you.
The days of going to work from 9 to 5, doing what you’re told to do by your boss and punching out and going home are gone.
We hear business owners all the time, “it’s not like it used to be” and “people don’t work like they used to” and “millennials don’t have the same work ethic”.
YOU’RE RIGHT. THEY DON’T.
That’s not going to change any time soon. Millennials and Gen Z’ers want to work for a company with a Purpose. And they WILL work hard for a business with a PURPOSE – but not for just a paycheck. There are plenty of workers in this demographic that are hard working and career driven, and they are essential for you to continue to grow your business.
Vision, Mission, Culture and Values = Purpose
Being clear on your purpose can help you attract people that are passionate about the same things that you are. These are the people who you are looking for because if they are on board with helping you to achieve your Vision, they will stick with you through thick and thin to help you get there.
When you have employees that are emotionally attached and proud of the work they are doing, they are not as concerned about the amount of money that they are making (Yes, compensation will always be a factor, but you won’t see people walking out the door for an extra $3/hr).
1) Write powerful headlines – This should grab the readers attention and speak directly to them… describe the person you are looking for
o “Are you a (describe the person you’re looking for) who is passionate about (your vision)? “
o “Do you love to (work with children, seniors, businesses etc.)? “
o “Are you looking for an opportunity to (leave the world better than you found it, make people’s lives better) “
** Your headline should not be about YOU it should be about THEM** If you are speaking directly to your target, you have a much higher chance of catching their attention.
2) What is intriguing about your company/position?
o “This (describe the position) will allow you to (benefits of the position) with a group of people that (describe the company culture/ how it would align with people who are passionate about “your headline”) “
3) What makes your company great?
o What will this person’s life look like working for your company (day to day, growth track, benefits)
4) Make an offer
o “If you are the person we described above, and you want to (tie back to vision), complete (whatever gates you have set up in your hiring funnel) and spend 2 hours with me and my team and I guarantee that you will discover that this is the opportunity you have been looking search for.”
Then you can add the job description, benefits package etc. to fully inform candidates of the rest.
Test and Measure
This is going to be a trial-and-error process for you. Don’t expect to get this perfect the first time, and don’t be afraid to switch up your ad if it’s not bringing the results you hope for.
Make sure you are thoroughly tracking the results of each campaign you run!!
o Track how many candidates you are getting as well as the quality of candidates
o Different headlines and descriptions will attract different people so make sure you know exactly which ad they responded to so you can see what is producing the best results
o Once you think you have a winning formula… turn up the volume on that one and watch your candidates pour in!!
1) Identify and Define the Purpose of your business
a. (Mission, Vision, Culture, Values)
2) How are you going to stand out from the crowd?
b. Step 1: Create 5 different headlines and get feedback on them from your team/ colleagues (you can also send them to email@example.com for feedback).
c. Craft rough drafts for steps 2-4 and get feedback on them