#7 How Retaining Employees Leads to More Customers
Hiring, developing, and retaining great employees is the lifeblood of growth in a business. It can mean the difference between a company that explodes to the top of its industry and one that flatlines.
Converting someone into a buyer requires getting to know a person, understanding their wants, needs and desires, and solving their problem in a way that is mutually beneficial to both parties. Once someone becomes a warm prospect, continue to move them through the sales funnel by connecting and educating them, and build momentum towards making an informed buying decision
It is far more cost effective to enroll your current customers into additional or premium products & services than it is to go out and acquire new customers. How do you ensure that you are capitalizing on opportunities to sell more to your current customer base...?