How do I Change my Mindset and Results?

Mindset: The Identity Iceberg

How to Change Your Mindset and Behavior

(The Identity Iceberg)


“Whether you think you can or you think you can’t, you’re right.”

Henry Ford

Have you ever felt like the success and results that you want are so close that you can almost reach out and touch it?

You try and try to make a change, but you just continue to feel like you are falling short and know that you could be achieving far more than you currently are.

This probably doesn’t come as news to you, but changing your mindset is extremely challenging.

We all have ways of thinking and buttons installed in us from years of experience, failures, traumas and programming.

Making a real change starts with understanding what is holding you back.

Understanding the identity iceberg and how it applies to you can give you great insight into why you are getting the results you are getting, and it can help you to make meaningful change to get the results that you want.

This article is designed to help you identify where and why you may be struggling.



Why am I not getting the results that I want?

The results that you are getting are generally made up of the actions that we take and the decisions that we make.

These are the really obvious things that we see and tend to work on…

We think, “If I want better results I have to behave differently… take a different action and make and different decision”.

But sometimes this just isn’t enough.

 When you find yourself changing your behaviors, but you’re still not getting the results that you want, it’s time to look below the waterline.

We need to look inside ourselves.


The first area you can check on is your skills.

Do you need more training to take better actions and make better decisions?

Is it simply a skill issue?

Ask yourself:

“Do I not know enough about this to be successful?”

“Do I need sales training, leadership training, marketing training?”

“Do I need to educate myself?”

If you can HONESTLY say that you have all the knowledge and training that you need, it’s time to dig a little deeper.


What are the thoughts that are going on in your head that are preventing you from applying those skills in a better way to help you get better results?

Ask yourself:

“What is it that I believe about the topic that I am struggling with? “

“Do I have any self-limiting beliefs?”

“Do I think it’s too hard, or unrealistic or that I am not worthy of success?”

“Do I believe that I am no good at this?”

“What are my beliefs about sales, marketing, managers, customers, money?”

If you find that you are having limiting beliefs, you are going to need to focus on changing those beliefs.

 If you do not, you will not be able to apply the skills that you have developed to take the actions and make the decisions that you need to make to get different results.

If you find that your beliefs are in line with your skills, then it is time to dig a little deeper…



Getting clear on your values is paramount to your success.

They are your North Star. They are your personal Mission and Vision

They are what you believe most strongly at your core.

So if you haven’t spent any time being crystal clear on your values, get busy on it today!

It will give you clarity on why certain things are so important to you and can enlighten you on what is holding you back.

If you understand your values, ask yourself:

“Are my actions and decisions congruent with my value system?”

“Is my business congruent?”

“Are my clients, my team aligned with my values?”

If there is a value mismatch, that can impact the quality of the actions and decisions that you are making

which will impact your results.

If you are confident that your business is aligned with your values, then it’s time to look a little further down the iceberg.


Who do you see when you look in the mirror?

Do you see a success or a failure?

Ask yourself:

“What do I tell myself about myself when no one else is listening?”

“Do I identify as a great business owner? A great salesperson? A great leader? Partner? Mother/Father?”

“Who am I to myself?”

This can help you to identify areas of your identity that you need to change.


Have you ever heard the saying “you are the average of the 5 people you spend the most time with?”

The people that you surround yourself with can profoundly impact who you are and what you can accomplish, so take a hard look at who you are choosing to share your life with.

What environment have you created for yourself and your team?

Do you hang around positive people or negative people?

Do the people you spend time with complain and make excuses?

Do they believe in you and push you or bring you down?

What environment have you created at home for you and your family?

Is your environment supporting your ability to make better actions, and decisions and behaviors?


Making meaningful change happen for yourself is a challenging process. It will take time, discomfort, setbacks and failures.

Make sure you surround yourself with the support and resources that you need.

Regardless of how big of a change you want to make, it starts with understanding what is holding you back… so take a look at your own identity iceberg and work your way down and get clear on what needs to change.


- Get clear on what results you want to be getting

- Identify the actions, behaviors and decisions that you are currently doing that are not producing the results that you want

- Work your way down the identity iceberg and start to get clear on what is holding you back

We have tons of resources to help you with this, so please reach out if you want to do a deeper dive!


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