How to Create a 90-Day Action Plan for Your Business

Time Management for Business Owners Pt. IV

How to Create a 90-day Action Plan for Your Business


“In the end, you have greater control over your actions than you do your results. Your

results are created by your actions.”

Brian P. Moran, The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months


1)      Visiting your in-laws.

2)      Calling your ex.

3)      Cleaning the toilets.

That is a short list of things that you may find yourself doing rather than sitting down and creating a business plan for your business.

Whoever came up with the saying “plan the work and work the plan”, could have at least put an asterisk that reads:

*Putting a plan together will be extremely daunting. Side effects include: procrastination, frustration disappointment, and abandonment.

This is because w often get so caught up in how many different things that we want to accomplish that we set unrealistic goals or create too many goals for us to possibly accomplish them all.

How do put a 90-day Action Plan together

Why 90-days? Because no matter how good your plan is, by the end of 3 months it will begin to fray.

The key to “Planning Mastery” is to keep it simple and focus on the short-term ACTIONS that you need to take. This will help you to build momentum in your business.

Where do I start?

Start with your 3-4 BIG goals for the quarter.

These could be achievements such as:

1)      Bring on 15 New clients

2)      Implement a Referral System

3)      Increase my Conversion rate by 15%

4)      Hire 2 new employees 

5)      Create 1 new strategic alliance

Then turn the things you want to accomplish into actions.

Itemize all of the tasks that need to be done to hit your goal

This is a vital step, and the one most often overlooked when putting a plan together.

What are ALL of the tasks (inputs) that you (and your team!) need to do to accomplish those goals?

You need to get as granular as possible with this.

If your goal is to bring in 15 new clients for instance, you might say “well I know that I close 1 out of 5 prospects that I meet with, so my plan will be to meet with 75 prospects.”

That’s great, but what are the actions and strategies you are going to use to get 75 prospects?

Your list may look like this:

Strategies to get 75 prospects:

1) Cold Calls – Goal – “x-meetings booked per week”

a. Clearly identify target market

b. Create phone script

c. Research “x” amount of potential prospects per week

d. Schedule 5 ½ hour phoning blocks/ week

e. Make “x” calls per day/ week

f.  Send email follow-up to contacts

g. Enter new names into database

h. Document contact & appointment conversion rates

2) Networking- Goal – “6 1-to-1 meetings per week”

a. Clearly identify my target market for potential clients and potential strategic alliances

b. Create a list of potential organizations that may be holding networking events

c. Research networking events for the month

d. Register and attend 2 events per week

e. Check registration list and research attendees prior to attending

f.  Acquire 3 new contacts that agree to meet for a 1 to 1

g. Email or phone call follow-up within 24 hours for follow-up meeting to set meeting time

h. Email follow-up information after meeting

The more granular we get with this, the higher the likelihood of you completing all of the tasks that need to be completed.

We all have many different demands in our business and personal life, and if you do not systematize this process some of these tasks WILL fall through the cracks.

You will wind up working just as hard (or harder) for less results.

You don’t have to do this alone!!

When you are looking at these tasks, recognize which of them need to be done by you, and which one’s can be delegated or outsourced.

Understand what your time is worth, use your team and other resources so that you can focus on being the rainmaker for the business!

**The most important take-away here is that you need to invest time to put this plan together.**

Every 90-days we bring all of our clients together for a full day workshop, GrowthCLUB, so that we can all support each other and focus on our business plan.

Make sure you make it a practice to carve out that time for yourself and make it a practice each quarter.



1) Block out time in your calendar to work on your 90-day plan

2) Identify the 3-4 BIG goals for the quarter

3) Make a list of ALL of the tasks that need to happen for you to achieve your goals

4) Map out what week each of these tasks needs to get done (some will be recurring)

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